Adam is co- founder and marketing manager of Bluewire Media – a web marketing firm he co-started in 2005 with school friend Toby Jenkins. Adam is an international social media speaker and a social media commentator on Australian radio and writes for two of the Top 25 Business Blogs in Australia. Adam is the co-author of the book 'Web Marketing That Works' and also hosts a podcast by the same name.
The New Rules of Marketing & PR, 4th Edition offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more.
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"
Where to Find Adam Franklin:
“The biggest step is actually that first step that you take, don’t overthink it. Get in there and do it, get it started and commit. Then be confident and be reassured that as you go on the journey, you can work it out as you go.”
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