Crowdfunding is a phenomenon that employs a concept known as ‘the wisdom of the crowd’, whereby the general population is consulted to validate an idea. In the case of crowdfunding, their validation is evidenced by a willingness to contribute funding.
With a large number of people contributing, the amount of collective capital is significant. This makes crowdfunding ideal for attracting funding for ideas and projects that people feel strongly about.
Crowdfunding differs from the traditional approach to business finance. It offers a simple and comprehensive platform for entrepreneurs to pitch their business to interested investors without the extensive costs and limitations of traditional debt and equity financing.
- Kickstarter - Synonymous for crowdfunding, Kickstarter has become as the most popular site to find funding for creative projects.
Cost: 5% of funds raised, with an all-or-nothing model that builds urgency but leads to the loss of all funds if the goal isn’t met, plus 3-5% transaction fees
- Indigogo - Indigogo is a flexible crowd-funding site which serves as an accessible option for campaigns worldwide.
Cost: On the all-or-nothing plan, 4% of the funds of successful projects go to Indiegogo. On the flexible funding plan, Indiegogo charges 4% if you reach your goal, 9% if you do not reach your goal. Transaction fees are an additional 3%
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Rocket hub - Rickethub offers a unique type of visibility through a recent partnership with A&E Project Start Up.
Cost: 4% for completed campaign or 8% for partial campaign, with 4% transaction fees.
- Fundrazr - From personal causes to nonprofits to entrepreneurial projects, Fundrzer is dedicated to raising money for anything from personal causes to nonprofits to entrepreneurial projects.
Cost: 5% for completed or incomplete campaign plus 2.2% +$.030 transaction fees.
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GoGetFunding - GoGetFunding has been used for anything from paying for pet’s medical bills to creating a short film.
Cost: 3.5% with a keep-what-you-raised model, plus 2.9% transaction fee.
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