Welcome to episode 179 - 5 tips to scale and grow your business
We are one week today away from Christmas…. I can’t believe how quickly this year has come and gone. As we have done in the past, we take this time to reflect on some of the best books and tips that our guests have shared. We published the top 5 books for success on episode 177 and today we bring you tips to scale and grow your business.
Over the next few weeks our team will also be taking some time away over the holidays however, we still have some great listening lined up for you. To close the year, I will share my favourite rituals which is an exercise called magic memories to reflect on you’re the year that has passed with a series of questions such as… triumphs, risks taken, lessons learned and people who had the greatest impact. Section two is looking at 2019 and creating the year ahead. What do you want to accomplish, change and committee to? Lastly, I love pulling out my 100 goals and review what I have accomplished update any new ones created by Keith Abraham – Episode 80 Passion – Goals - Focus
Based on popular demand we will cover how to create vision boards.
Let’s dive into the 5 tips to scale and grow your business.
Your Clients' or Customers’ perception of your business can really make or break a business. Deliver quality experiences and products, and they’ll quickly rave about you on social media; mess it up, and they’ll tell the world even faster. Fast growth depends on making your current and potential customers happy with their experience.
Listening to your customers and giving them what they want is of paramount importance.
Diversify your offerings so you can best cater to the customers’ changing taste and engaging with your audience is crucial, but personalising the experience can enhance and strengthen that relationship.
To scale your business quickly be sure to focus on your customer experience at all times.
If you would like more information on a tool to accomplish customer loyalty check out episode 147 - How to Thrive in a Customer Driven World where I explain the Net Promoter System on a customer responds to the question, you classify them into one of three groups: Detractors, Passives, and Promoters
While agility is an important quality for a business, you cannot just hope for the best when you are running a business. Planning your next steps, even if that means anticipating all possible scenarios, is the best way to stay grounded and assured as your business evolves.
How do you know if you have a great strategy?
This part is simple. If you have a great strategy your top line revenue will reflect. If your revenue is flat or declining you most likely have a strategy issue.
A solid strategy ensures a growing top line!
Check out episodes 171 – 176 Is your firm's strategy driving sustainable growth segments.
Lastly, Episode 146 - Get results from strategic planning where we cover 3 important components required to have a successful strategic planning session. I highly recommend you start with an off-site full day planning session.
If you are stuck on your strategy, I would be happy to help. You can book in a free 30-minute call with Shelley Rogers HERE
The first way to quickly grow your business is by building a sales funnel.
If you don’t have a sales funnel, you’re making a huge mistake. Sales funnels can help to automate your business. It helps you to scale and grow quickly and easily.
Every sales funnel needs to be carefully conceptualised before it’s created and it is a highly valuable tool when scaling quickly.
Check out Click Funnels as it is very easy to navigate.
Manually tracking transactions is difficult. It gets too burdensome as the business grows.
If you want to scale quickly, use a customer management system.
There are plenty to choose from. But, it really depends on your line of work.
Of course, cloud-based software like Salesforce is great or ActiveCampaign is also a feasible option.
Quickbooks & Xero can help you with the accounting.
InfusionSoft can also assist with sales and marketing. There are plenty of CRM systems I personally have used MailChimp and now using ActiveCampaign.
Find what works for you and utilise it to help automate and scale your business quickly. Check out my previous episode accelerate your business when I dive deep on marketing automation.
SEO seems complex and confusing, but it really boils down to a few fundamental principles. Those principles are the bedrock for over 200+ rules that go into Google’s current search algorithms.
Spend some time learning SEO the right way, leveraging the proper techniques, while adhering to Google’s many rules, and you’ll succeed. Your visibility will eventually grow, resulting in a natural increase in leads and sales. Or you can seek out experts in SEO.
I interview Phil Singleton on episode 121 & Jeff Hall on episode 169. You can access their interviews on our show notes page plus receive a 30 day free trial to Overflow Café to help you rank #1 in google for your products or services.
Lastly, be sure to get google analytics. We all want to know whether a campaign we’re doing helps the business or not and what the ROI’s are. If you want to track your advertising activities, Google Analytics is one of the most highly recommended tools to assist you with this job.
There you have our top 5 tips to scale and grow your business.
I’d like to wish all my listeners a wonderful holiday season and hope that you get to spend quality time with your loved ones.
Speaking of spending time with loved ones. I had the most amazing three week visit with my mom and Auntie Simonne who flew over the pond from Canada.
The weather was perfect, we spent every day doing something fun, we had quality time with a lot of laughs! However, sometimes life brings curve balls and we sometimes wonder how we are going to get thru.
Regardless of the troubles we face we still have so much to be grateful for.
There is no better feeling than the gift of giving during the holiday season my most recent act of kindness was a donation to The Hunger Project to help enable women in Africa to be able to access a microfinance loan and financial literacy training so they can build a business like you. You can get more information at https://thp.org.au
I encourage you to do random acts of kindness that continue over throughout the year.
I’d like to end with a quote...
“Pour love into what you do and you will always be doing something you love” - Adele Basheer
Have a great week!
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