How long does it take to create an overnight success? I attended a networking event hosted by Business Chicks here in Australia. Carolyn Creswell from Carman’s was the key note speaker shared her story. For those of you who may not know or have not tasted Carman’s products. She is famous for her Muesli & NUT Bars. During her speech she said, After, 20 years in business they finally won the Telstra Australian Business Woman of the year award. Someone to her congratulations you are an overnight success. Carolyn replied actually, I have been rejected for this award every year for over a decade.” Reality is they were chipping away at this labour of love since Carolyn was 18 yrs old while she was working part-time for Carman’s and attending her first year in University. That’s when the owners told her she was going to lose her part time job so she bought the business for $1000.00. I recall Carolyn on stage explaining the challenges of making deliveries before her morning lectures and balancing the books in the library during lunch breaks. Now 25 years later Carmen’s gourmet range is available in all major supermarkets across Australia as well as being exported to many countries around the world.
I ask you….How many people do you know that actually achieved overnight success besides someone winning the lottery? Not too many people have overnight success in business. In fact, Vern Harnish from Gazelles Internationals states out of 25M firms only 4% of business make it over $1M $ in Revenue. Reality is it take a lot of hard work and perseverance.
In today’s episode I would like to share another story about John Hanke journey to create Pokémon. Did you know the Pokémon Go app has broken all records, with 10 million+ downloads in the first week, exceeding Twitter in daily active users and with higher average user time than Facebook, Snapchat, Instagram & WhatsApp. How di John Hanke create such a massive overnight craze? Here’s the 10 times he levelled up in his lifetime to reach Pokémon Go:
meeting points created by players of Ingress, and the most popular became the Pokéstops and gyms in Pokémon Go: As John says, ”The Pokéstops are submitted by users, so obviously they're based on places people go. We had essentially two and a half years of people going to all the places where they thought they should be able to play Ingress, so it's some pretty remote places. There are portals in Antartica and the North Pole, and most points in between.”
The overnight success of Pokémo Go has taken John Hanke 20 years to create. Throughout these 20 years, while he had a big vision of a game layer over the world, he didn’t know what form it would take. At every step, he just focused at his next level up. At each new level, he had new powers, new team members, and new items in his inventory... Are you, like John, treating your own entrepreneurial journey like one big MMO?
Keep the end in mind, but focus today on simply levelling up.
At every level, grow your powers, your team, and your luck.
And know it takes many levels to win the game.
“It takes 20 years to make an overnight success.” ~ Eddie Cantor
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