154 Jellaine Dee on Trusting Entrepreneurial Instinct
Jellaine Dee is the Founder of Luxx Divine and created this platform to showcase the trending, must-have products she’s known to intuitively spot before they become mainstream. Her passion for designing and curating products is what made her first business; Cherry Blooms Cosmetics become a global beauty phenomenon.
Within 12 months of launching Cherry Blooms ‘Brush On Fiber Lashes’, it had become a multi-million dollar international business and she was doing deals, bigger than the lashes she was creating.
Cherry Blooms has since been sold to a private equity investor in 2016 and Jellaine is now pursuing new business dreams in the digital space through Luxx Divine. Which I can’t wait to hear more about.
Such a talented young spit fire. When she puts her mind to something she makes magical things happen. In this interview we give you the inside scoop from direct experience so you can avoid the obvious potholes we stepped into. I’ve coached many of my clients through the process of scaling their businesses for growth and how to avoid common mistakes that I went through it myself.
In this Episode you’ll discover:
- What it was like growing Cherry Blooms Cosmetics globally from Oscar swag bags to multi-million dollar business all while toting her 6-month-old to tradeshows in New York, LA & Las Vegas. (More tips on fast growth on episode 133 HEATHER ANN HAVENWOOD – Chief sexy boss)
- What it was like to scale very fast and how winning large department store clients Like David Jones, Myers and Hudson Bay hindered Cashflow. (More on Cashflow eps 126 with Ken Fowler -Focus on Sales profit & free cash)
- Jellaine worst entrepreneurial moment was bringing on private equity investors and the struggles at board meetings who were investors. Having to justify that lipstick was in demand.
- What inspires Jellaine right now is providing really cool new products that people have not seen but want. Similar to Oprah’s favourite things everyone will be saying what’s Jellaines’ favourite things list!
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