On average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology.
Welcome to Golden Nugget Friday, where we will talk about exactly what is it Marketing automation, provide a tool to find the right software provider for your company. highlight a case study from “Me Undies” and review Best Practices for Success with Marketing Automation Software. Lastly provide some awesome free resources Including a Content Creation ebook and a ROI calculator.
If you’re a business owner entrenched in today’s crowded digital landscape, you’ve probably heard a little bit about the benefits of marketing automation: how it can shorten sales cycles, align sales and marketing efforts, and help businesses get the most value out of your CRM (Customer Relationship Management software such as salesforce or infusionsoft.
What exactly is marketing automation??? Here is the simplified version from the One Minute Marketer
Now that you are an expert on what Marketing Automation is in less than 1 minute let’s explore how you can sort thru the hundreds of suppliers to find the right one for your business You can head to Capterra they provide an amazing searchable site including research, guides and infographics. Check it out www.capterra.com - they have 277 Top Marketing Automation Software Products to choose from!
Just enter detail into their filters such as how many users, do you want web based or not and click the features require. Capterra will sift through s and provide a summary of companies that meets your credentials. To top it off, the filtered results have full profiles and reviews plus they have a compare button so you can pick your top 2 or 3 and they will provide a comparison and summarize price, product details, features and product support. How awesome is that!!!
This episode was inspired by Jeff Gale my guest earlier this week. Listen to him explain how marketing Automation helped his company! Jeff's company TicketBiscuiy was a Inc. 5000 fastest growing company in USA
Lets look at “Me Undies” Case Study -
MeUndies is an innovative California-based e-tailer that offers fashionable underwear and offers a monthly subscription model.
Through the use of marketing automation, extensive A/B testing, MeUndies was able to better understand the impact of social media advertising and optimize towards the best-performing versions. The software also ensures that MeUndies only delivers relevant ads and messaging to users based on products they have browsed on MeUndies.com, which helps maximize conversion rates. MeUndies saw a 300% increase in return on ad spend and a 32% uplift in average order value.
From improved processes to an increase in insight, automation is designed to increase conversions rates, make the sales and marketing processes more efficient, and dramatically increase the bottom line. But what about implementation? We have included Best Practices for Success with Marketing Automation Software
1. Define your business goals Marketing automation is a much deeper process than sending an email. At the beginning you have to look at your business, define what your business strategy is – clearly state objectives that will give it shape.
2. Create an action plan To implement the strategy you need to create a clear plan, which is a kind of a map that guides you to set goals. In the marketing automation prediction is a very important aspect.
3. Define performance indicators How will you measure your success? You need to determine which criteria are really important to you and what changes you expect after the implementation of marketing automation.
4. Analyze the data Analysis of this material is an essential element to conduct effective marketing automation. It will allow you to create client segments and each of them define a different message. There is nothing worse than sending the same messages to consumers with different needs.
5. Integrate marketing automation with the content marketing strategy – “If content is the king, context is a God!”
We live in a time flooded with information. Therefore, you must find a way to communicate with your audience to attract their attention through the creation of valuable content – that is to act according to the idea of content marketing. If you combine this with marketing automation you will effectively strengthen your communications.
This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
Lessons Learned
I see More and more companies are making the transition to marketing automation to help them with their optimization process. With capabilities like lead nurturing, lead scoring and grading, and sales funnel reporting, marketing automation has become the smart choice for marketing and sales teams that are looking to shorten their sales cycles and bring in even more revenue — without having to invest in additional headcount.
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